our story

June & January believes that kids are fun, and their clothes should be, too! Our aesthetic is full of bright colors and bold prints, with modern babies, tots and kiddos in mind. 

In the winter of 2010, June & January (formerly Little Hip Squeaks) was started at a kitchen table, in a one bedroom apartment in Brooklyn. Originally a side project for founder Amy Richardson, to keep her hands busy during pregnancy -- sewing newborn hats for her not-yet-born son, and the new babies of good friends from thrifted t-shirts.

With a background in Graphic Design, Amy started to design digitally printed fabrics, to be used for hats and blankets, and opened an Etsy shop selling the wares. Within 8 short months, the small business became a full-time career and grew to add two more ridiculously awesome employees. After more than 5500 sales on Etsy, we were lucky enough to open our own e-commerce site (welcome!), add additional members to our team, broaden our product line and completely overhaul our methods of production.

In June of 2015, Little Hip Squeaks underwent a massive rebranding, to operate under the name June & January. The name (a reference to the birth months of Amy's two children) is in effort to reflect the direction the brand is headed for the future, to include new products, a wider range of sizes, and collaborations with brands outside of the children/baby space.

You can see more of our day to day over here, if you like!